Serums and moisturisers are skincare essentials, but their differences aren’t always clear. Can you use one and not the other? Or do you need both? And if so, why?
This week, we’re breaking down what serums and moisturisers do, how they work together to benefit your skin, and how to decide what’s right for your skin.
By the end, you’ll feel confident enough to choose what your skin needs and to create a skincare routine that works for you. Let’s dive in!
What Is a Serum?
A serum is a lightweight, fast-absorbing skincare product packed with a high concentration of active ingredients designed to target specific skin concerns. Think of it as the problem-solver in your skincare routine—it’s where the magic happens.
Serums typically have a watery or gel-like consistency, making them easy to layer under other products. They’re formulated to penetrate deep into the skin, delivering powerful ingredients directly where they’re needed most.
Some common serum ingredients include:
- Hyaluronic Acid: For intense hydration and plumper skin.
- Vitamin C: To brighten the skin and combat dullness.
- Retinol: To tackle fine lines, wrinkles, and uneven texture.
Unlike moisturisers, which are designed to lock in hydration and protect your skin barrier, serums are all about targeting issues like dryness, hyperpigmentation, acne, or ageing. In short, if you have a specific skin goal in mind, chances are a serum is the key to achieving it!
What Is a Moisturiser?
A moisturiser is the cornerstone of any skincare routine. Its main job is to hydrate the skin and create a protective barrier to lock in moisture. Think of it as your skin’s shield, preventing water loss while protecting against environmental stressors like wind and pollution.
Moisturisers come in a variety of textures, from lightweight lotions to rich creams and gel-based formulas. This makes them versatile and suitable for every skin type, whether you’re oily, dry, or somewhere in between.
Unlike serums, which focus on delivering targeted active ingredients, moisturisers are all about keeping your skin balanced and comfortable.
No matter your skin type, a good moisturiser is essential for maintaining a healthy skin barrier. It’s the final step that seals in all the benefits of the products applied before it, like your serum.
Serums vs. Moisturisers: The Key Differences
At first glance, serums and moisturisers might seem similar—they’re both essential skincare products designed to improve your skin’s health. However, their roles in your skincare routine are very different, and understanding these differences is key to using them effectively.
Here’s how they compare:
Feature | Serums | Moisturisers |
Consistency | Lightweight, often watery or gel-like | Thicker, creamier, or gel-based |
Purpose | Targets specific concerns like wrinkles, acne, or dark spots | Hydrates and protects the skin barrier |
Key Ingredients | High concentrations of actives like retinol or vitamin C | Blend of humectants, emollients, and occlusives |
Absorption | Penetrates deeply into the skin | Forms a protective layer on the surface |
Focus | Treatment-oriented | Hydration and prevention |
Think of it this way:
- Serums are the “treatment” step in your routine, delivering targeted solutions to specific problems.
- Moisturisers are the “seal” that locks everything in, ensuring your skin stays hydrated and protected throughout the day.
While they serve different purposes, serums and moisturisers are designed to work together. In most cases, neither can fully replace the other—your skin benefits most when both are part of your routine.
Do You Need Both in Your Routine?
The short answer is yes. Serums and moisturisers are designed to complement each other, but whether you need both comes down to your skin type, concerns, and overall goals.
Here’s a quick breakdown to help you decide:
- For Dry or Dehydrated Skin:
Using both is highly recommended. A hydrating serum with hyaluronic acid can draw moisture deep into the skin, while a moisturiser seals it in to prevent water loss. - For Oily or Acne-Prone Skin:
A serum can deliver active ingredients like niacinamide or salicylic acid to control oil and breakouts, followed by a gel-based moisturiser to keep skin hydrated without feeling greasy. - For Normal or Combination Skin:
Both can be beneficial. Use a serum to address any specific concerns, such as dullness or fine lines, and follow up with a moisturiser to maintain your skin’s balance. - For Those on a Budget:
If you want to keep your routine simple, start with a good moisturiser and add a serum later for targeted results.
How to Choose a Serum
- Identify Your Skin Concerns:
- Dryness: Look for serums with hyaluronic acid or glycerin.
- Dullness or Uneven Tone: Choose vitamin C or Niacinamide.
- Fine Lines and Wrinkles: Retinol or Peptides are excellent options.
- Acne: Go for Salicylic acid or zinc-based serums.
- Check the Ingredients:
Avoid serums that can irritate your skin, especially if you have sensitive skin. Look for products free from artificial fragrances and harsh alcohols. - Start Slowly:
Introduce one serum at a time to monitor how your skin reacts, especially with potent actives like retinol.
How to Choose a Moisturiser
- Know Your Skin Type:
- Oily or Acne-Prone: Go for gel-based or lightweight, non-comedogenic formulas.
- Dry Skin: Rich, creamy moisturisers with ceramides or shea butter provide extra hydration.
- Sensitive Skin: Look for hypoallergenic products with soothing ingredients like aloe vera.
- Consider the Season:
Your skin’s needs can change with the weather. A lightweight moisturiser may work in wet season, while dry season may call for something thick and rich. - SPF for Daytime:
In the morning, use a moisturiser with SPF to protect your skin from sun damage.
Pro Tip: Don’t be afraid to mix and match! Your serum and moisturiser don’t have to come from the same brand, just make sure they work well together for your skin’s needs.
How to Layer Serums and Moisturisers
Using serums and moisturisers in the right order ensures your skin gets the maximum benefit from each product. Here’s a simple step-by-step guide to help you layer them correctly:
- Start with Clean Skin
Always apply your skincare products to a freshly cleansed face. This ensures your skin is free of dirt, oil, and makeup, allowing the serum to penetrate effectively. - Apply Your Serum
- Use a pea-sized amount and gently pat it into your skin.
- Focus on areas with specific concerns, like fine lines or dark spots.
- Allow it to fully absorb for about 30 seconds to a minute before moving on to the next step.
- Follow with Moisturiser
- Apply your moisturiser while your skin is still slightly damp from the serum to lock in hydration.
- Use upward motions to ensure even coverage.
Morning vs. Evening Routine
- Morning: Pair your serum with a lightweight moisturiser and always follow with SPF.
- Evening: Go for a richer moisturiser, especially if your serum includes ingredients like retinol, which can be drying.
Pro Tips for Layering
- If you’re using multiple serums, apply the thinnest one first.
- Avoid mixing ingredients that may conflict (e.g., retinol and vitamin C) unless the products are formulated to be used together.
- Don’t overdo it—a little product goes a long way!
By layering serums and moisturisers correctly, you can create a routine that’s both effective and easy to follow.
Serums and moisturisers each play a vital role in maintaining healthy, glowing skin. While serums deliver targeted solutions to specific concerns, moisturisers ensure your skin stays hydrated and protected. Together, they create a balanced routine that caters to your skin’s needs, no matter your skin type or concern.
If you’re new to skincare, start simple—choose a serum that addresses your top skin concern and pair it with a moisturiser suited to your skin type. As you get to know your skin better, you can experiment and build a routine that works perfectly for you.
Remember, there’s no one-size-fits-all approach to skincare. The best routine is the one that fits your lifestyle and leaves your skin feeling its best. So, do you need both a serum and a moisturiser? The answer is yes—and now you know why!
Explore Serums in Store
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